Foundations
What is CPRA compliance
The California Privacy Rights Act (CPRA) expands and strengthens California’s data protection laws. It gives consumers more control over their personal information and creates new obligations for businesses handling that data. CPRA compliance means building systems that respect these rights, limit misuse, and prove accountability to regulators.
What is CPRA Compliance
The California Privacy Rights Act (CPRA) expands and strengthens California’s data protection laws. It gives consumers more control over their personal information and creates new obligations for businesses handling that data. CPRA compliance means building systems that respect these rights, limit misuse, and prove accountability to regulators.
Key Principles of CPRA
Transparency: Businesses must clearly disclose what data they collect and how it is used.
Consumer choice: Individuals have the right to opt out of selling or sharing their data.
Sensitive data protection: Stricter controls apply to categories like health, financial, geolocation, and biometric data.
Data minimization: Collect only what is necessary for stated purposes.
Accountability: Businesses must show proof of compliance, including contracts and policies.
Consumer Rights Under CPRA
Right to know what personal information is collected.
Right to delete personal information.
Right to correct inaccurate information.
Right to opt out of selling or sharing data.
Right to limit the use of sensitive personal information.
Right to non-discrimination for exercising privacy rights.
Enforcement
Enforced by the California Privacy Protection Agency (CPPA) and Attorney General.
Penalties: $2,500 per violation, $7,500 for intentional violations or those involving minors under 16.
No “grace period” for curing violations (removed from CCPA).
Example: Online Retailer in California
A California-based e-commerce company must give consumers a “Do Not Sell or Share My Personal Information” link, honor deletion requests, and apply stronger protections to sensitive payment and geolocation data.
Quick CPRA Compliance Checklist
Disclose all categories of data collected in your privacy policy
Provide a clear opt-out mechanism for selling or sharing data
Apply stricter controls to sensitive personal information
Enable correction and deletion workflows for consumer requests
Keep vendor contracts updated with CPRA obligations
Conclusion
CPRA compliance means embedding consumer rights and data protections into every stage of business operations. By prioritizing transparency, limiting data misuse, and honoring opt-outs, companies not only avoid fines but also strengthen trust with California customers.